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FinansWatch: private banking for everyone

Analyzera's three founders photographed outdoors: Victor Magnusson, Fredrik Giertz and Jon Lachmann.
Analyzera, from left: Victor Magnusson (tech, UI and UX), Fredrik Giertz (CEO and co-founder) and Jon Lachmann (CTO and co-founder). Photo: Analyzera.

FinansWatch has written about Analyzera Advisory: an interview with our co-founder and CEO Fredrik Giertz on why personalised advice stops at the private banking door today, and what it would take to open it to everyone else.

“The founding hypothesis has been that private banking should be for everyone.”

“Personalisation isn’t only about the level of risk, it’s about listening to the customer.”

Fredrik Giertz, CEO and co-founder, to FinansWatch
Read the full article at FinansWatch

In Swedish, and for FinansWatch subscribers.